Delivering growth and generating cash

Prudential has delivered a strong performance in 2015.
We continue to grow across our key metrics despite the macroeconomic uncertainty and the challenges presented by low long-term interest rates.

The fundamentals of the Group remain compelling, our opportunities are intact and we are in an enviable position to benefit from the attractive structural and demographic opportunities in Asia, the US and the UK. The disciplined execution of our strategy, underpinned by the cash generating nature of our business, positions us well to be able to continue to deliver high-quality products and services to our 24 million customers and long-term profitable growth to our shareholders.

Long-term thinking for life

Our business

We provide protection and savings opportunities to our customers, social and economic benefits to the communities in which we operate, jobs and opportunities to our employees and long-term value for our investors.

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Our strategy

Our clear and consistent strategy utilises our capabilities, footprint and scale to serve the global savings and Asian protection needs of an increasingly self-reliant middle class to create long-term value for our customers and our shareholders.

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Our performance

To create sustainable economic value for our shareholders we focus on delivering growth and cash, while maintaining appropriate capital.

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Prudential at a glance

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